Brand Refresh Strategy

Corporate

A twelve-scene brand refresh strategy: why the brand is changing, where it is heading, where it stands today, who it speaks to, its position, three pillars, the new identity, a four-phase rollout, every touchpoint and how success is measured, in navy, butter yellow, candy pink and maroon with retro television sets, phone mockups, tall photo panels, a tight grotesk headline and a narrating host.