Money Never Sleeps

# Line-rise Sample — Never Sleeps An eight-beat finance reel. Three scenes are recreated from a 13s screen recording — the cover, the proof figure and the close — and five more extend that one look into the beats a reel actually needs. Montserrat throughout, white type and one accent over full-bleed photography, with frosted chips carrying the small copy. ## Scenes | scene | layout | carries | | --- | --- | --- | | `cover` | two masked headline lines, flush left | lead line, centred frosted chip that types on | | `problem` | letterspaced accent kicker over two headline lines | nothing else — the turn is the copy | | `promise` | two headline lines, the second all accent | frosted bar bleeding off the left edge, typed detail | | `proof` | one large tracked figure with its qualifier | bleeding bar, typed claim | | `pillars` | three one-word lines arriving in sequence | bleeding bar, typed caption | | `quote` | two quoted lines closing on an accent word | centred frosted chip with the attribution | | `how` | kicker over two headline lines | centred frosted chip that types the objection away | | `close` | two call lines, each opening on an italic accent verb | two-line instruction, search pill with glyph and address | ## The motion Four mechanisms, the first three measured off the recording at 30fps rather than assumed: | beat | how | at | | --- | --- | --- | | headline lines | per-WORD `yPercent` rise inside a clipped line box | 0.10s, then 0.16s per line after | | figure and qualifier | the same masked rise | 0.30s / 0.36s | | leads, kickers, instructions | fade with a `0.6–0.9ch` lift | 0.08s / 0.65s / 0.95s | | chips, bars and the pill | `scaleX` wipe from the left edge | 0.68s / 0.90s / 1.10s / 1.95s | | chip copy | per-CHARACTER opacity, 0.012s apart — the type-on | 0.76s / 0.98s / 1.38s / 1.78s / 2.05s | The line mask is the layer's own line box, clipped in the scene's css and padded 0.22em below the baseline so the descenders clear it at rest. Each headline line is its own layer, because a stagger cascades per word and these lines rise as units. Nothing is keyed to a scene's end: the reel cuts hard between beats, and each scene holds its final state for as long as its narration runs. ## The three renditions Each ratio is laid out against its own canvas. `9:16` is the authored one, copy in the top sixth with the chip low in the frame; `16:9` banks the block down the left third; `1:1` lifts everything and closes the gap between the headline and the lead. ## The palette Six roles — `ink`, `accent`, `chipInk`, `plate`, `scrim`, `ground` — in eight variants. `scrim` is a 6-digit role on purpose: it owns both stops of the legibility gradient, the 65% one at the top of the frame and the transparent one at its foot.