How Many Followers Do You Need to Get Paid on TikTok?


By Shivam Aggarwal

Marketing, Content & Video editor

Updated on Mar 20, 2024


Charli D'Amelio, a teenager, is estimated to earn over $105,770 per post on TikTok. This staggering figure isn't just a testament to her content but a glimpse into the opportunities to make money on TikTok. If you've ever wondered how many followers do you need to make money on tiktok, you're in the right place.

TikTok has democratized fame, showing how content creators of all scales can make money on TikTok by turning their passion into profit. In this exploration, we will unravel the follower milestones that pave the way for creators to start monetizing their TikTok content. From live streaming subscriptions to virtual 'gifts' and the coveted Creator Fund, you have many options to make money on TikTok.

So, how many followers on TikTok to get paid and join the ranks of Charli D'Amelio and others who've turned their TikTok fame into substantial income? Join us as we break down the follower thresholds, eligibility criteria, and real insights from creators who've navigated the exciting journey from content creation to financial triumph on TikTok.

How many followers on TikTok to get paid?

TikTok has established a Creativity Program to incentivize TikTokers to continue producing short videos. When you have at least 10,000 followers and 100,000 video views in the last 30 days, you can start getting paid on TikTok via the TikTok Creativity Program.

What is the TikTok Creativity Program?

TikTok Creativity Program is TikTok's initiative to reward a content creator for his/her exceptional content. It is a celebration and support mechanism for creators, recognizing their dedication, ingenuity, and spirit. The program is designed to financially acknowledge and empower creators who contribute significantly to the TikTok community. This program is one of the key ways to make money on TikTok, rewarding creative and engaging content.

TikTok Creativity Program Requirements

Creators must fulfill the following criteria to be eligible for the TikTok Creativity Program.

Age: Must be 18 years or older.

Residence: Have a US-based account

Followers: At least 10,000 authentic followers.

Views: Videos must have received at least 100,000 authentic views in the last 30 days.

Standing: In good standing with TikTok's user terms and community guidelines.

Payments: Creators must link their account to a digital payment plan registered in their name for compensation.

How to Join the TikTok Creativity Program

Upgrading to the Creativity Program is feasible for creators dissatisfied with the original fund's payouts. These steps can guide you to join the creativity program and make money on TikTok:

  1. Tap Profile on the TikTok app.

  2. Tap the Menu button (☰) and select Settings.

  3. Choose Creator Tools.

  4. Tap Creator Fund and then Dashboard.

  5. Click Switch to upgrade to the Creativity Program.

For those not enrolled in the Creator Fund, direct application is possible:

  1. Tap Profile on the TikTok app.

  2. Tap the Menu button (☰) and select Settings.

  3. Choose Creator tools.

  4. Tap Creativity Program to apply.

Notification of application success is typically received within three days.

Update from TikTok: TikTok has announced that it's shutting down its original $1 billion Creator Fund and shifting the focus to its newer Creativity Program. Starting December 16, the Creativity Program, focused on helping creators make money on TikTok, will replace the Creator Fund in the United States, United Kingdom, France, and Germany. Creators currently enrolled in the Creator Fund can seamlessly switch to the Creativity Program, representing an upgrade to TikTok's monetization offerings.

How is the TikTok Creativity Program Different from the TikTok Creator Fund?

Although details are limited, distinctions between the TikTok Creativity Program and the Creator Fund emerge:

  1. Global Availability: Unlike the Creator Fund's limited availability, the Creativity Program spans various countries, widening its reach.

  2. Minimum Video Length: The Creativity Program demands videos longer than one minute, suggesting a bid to compete with longer-form content platforms like YouTube. In contrast, the Creator Fund had no such stipulation.

  3. Enhanced Payouts: Addressing complaints about meager Creator Fund payouts, TikTok asserts that the Creativity Program offers creators the potential to earn 20 times more.

Creators' Insights: Early adopters report encouraging revenue gains, adding momentum to the optimism surrounding the Creativity Program:

@christopherclaflin Think about it. 🧠 Tiktok up until very recently was the underdog platform. Their primary objective was to bring in as many new users as possible. That’s much easier when everybody hears that 1 million views “easy” over here. But now that the platform is as widely accepted as the other platforms in the space, it no longer serves the Tiktok business model to give out #vi#viralews like candy. They have an audience base that they have to keep entertained. So it only makes sense for them to now prioritize the best content on the platform to entertain a mature viewer base, rather than trying to grow a user base in the first place. Growing on these platforms isn’t just about creating good media. It’s about understanding the growth cycle of the app you are creating for. Just some food for thought. #how#howtotiktokr#viraltipsw#howtogoviraltipsw#howtogrowontiktok♬ original sound - Christopher Claflin

What is TikTok Creator Next?

Launched in December 2021, TikTok Creator Next is a program designed to assist creators in monetizing their content as they grow their communities on the platform. It is a comprehensive toolbox offering various monetization features and tools to qualified TikTok creators. Here's what Tiktok Creator Next includes:

1. Creator Marketplace

Purpose: Official collaboration platform connecting brands and creators on TikTok.

Function: Brands can search for creators for both paid and reward-based campaigns.

Opportunity: Brands can directly invite creators, or creators can apply for open campaigns.

2. Video Gifts and LIVE Gifts

Function: Viewers can send prepaid coins as gifts to creators for their content.

Reward: Gifts are converted into diamonds, leading to financial rewards for creators.

3. Tips

Function: Viewers can send direct financial support to their favorite creators.

Options: Viewers can choose between preset amounts ($5, $10, $15) or provide a custom amount.

4. TikTok Creator Fund

Purpose: Compensates creators for their content based on specific metrics.

Criteria: Metrics include video views, engagement, and adherence to Community Guidelines.

Goal: To help creators earn livelihoods and spark careers.

Note: TikTok Creator Fund will only be active until December 15, 2023. Users have already started receiving notifications to switch to creativity program beta (discussed earlier) to continue monetization on their TikTok accounts.


By consolidating these features, Creator Next simplifies the monetization process for creators, providing them with a range of options to generate income directly from TikTok, brand collaborations, and viewer support.

Creator Next vs. Creator Fund: What's the Difference?

The Creator Fund and Creator Next serve distinct but complementary roles. The Creator Fund is TikTok's primary way of financially rewarding high-performing creators, established in 2020 with an initial investment of $200 million, set to grow to $1 billion by 2023. It remains unchanged, with compensation rates varying based on a creator's view and engagement metrics.

Creator Next is the overarching platform that houses TikTok's entire suite of monetization resources, with the Creator Fund being one of its tools. Creators can leverage the Creator Fund within the broader Creator Next ecosystem to receive payments directly from TikTok, engage in brand partnerships, and receive gifts from their audience.

Beyond TikTok's Monetization: Alternative Revenue Streams

While TikTok's native features are a primary way to make money on TikTok, exploring alternative revenue streams can further enhance your earnings. Here's a comprehensive guide to expanding your revenue beyond TikTok:

1. Online Courses and Workshops: Share Your Expertise


  • Capitalize on your skills by offering online courses or workshops.

  • Cater to your audience's interests, providing valuable insights.


  • Choose platforms like Udemy or Teachable to host and monetize your courses.

  • Promote courses through dedicated TikTok videos and engage with interested followers.

2. Branded Merchandise: Build Your Brand Beyond TikTok


  • Create and sell branded merchandise related to your TikTok content.

  • Leverage your unique style and catchphrases to connect with your audience.


  • Utilize print-on-demand services for hassle-free merchandise production.

  • Promote merchandise in your video captions and profile bio.

3. Affiliate Marketing: Turn Recommendations into Income


  • Promote products or services and make money on each sale.

  • Align with brands that resonate with your audience and content.


  • Share affiliate links in video descriptions or create dedicated review content.

  • Be transparent about your affiliations to maintain trust with your audience.

4. Livestream Donations: Direct Viewer Support in Real-time


  • Engage with your audience through live videos and receive direct financial support.

  • Encourage viewers to send virtual gifts and donations during your livestreams.


  • Promote upcoming livestreams on your profile and other social media channels.

  • Express gratitude to donors and create interactive content to enhance engagement.

5. Virtual Events and Meetups: Connect Beyond the Screen


  • Host virtual events or meetups for your audience.

  • Charge a nominal fee for access to exclusive content or interactions.


  • Utilize platforms like Zoom or Eventbrite for event management.

  • Promote events on TikTok, emphasizing the unique experiences attendees can expect.

6. Sponsored Collaborations: Expand Brand Partnerships


  • Seek collaborations with brands for sponsored content.

  • Negotiate paid partnerships for promoting products or services.


  • Clearly communicate your value proposition to potential brand partners.

  • Showcase previous successful collaborations to attract new opportunities.

7. Crowdfunding Campaigns: Let Your Audience Invest in Your Creativity


  • Initiate crowdfunding campaigns for special projects or content series.

  • Allow your audience to contribute directly to your creative endeavors.


  • Utilize platforms like Kickstarter or Patreon for campaign management.

  • Offer exclusive perks to backers, fostering a sense of community and support.

Diversifying revenue streams beyond TikTok's built-in features provides creators financial stability and long-term sustainability. By strategically incorporating these alternative methods, you can unlock new opportunities, connect more deeply with your audience, and turn your passion for content creation into a thriving online business.


As we wrap up the exploration of the various ways to make money on TikTok and answer the question, "How many followers do you need to make money on TikTok?" it becomes evident that the journey to monetization is multifaceted and extends far beyond a numerical benchmark. While reaching the coveted 10,000 followers is a significant milestone in unlocking TikTok's Creator Fund, the true potential lies in diversifying revenue streams.

Beyond follower thresholds, a content creator can amplify his/her earnings through a tapestry of strategies. Each avenue offers a unique way to harness your creativity for financial success, from branded merchandise to affiliate marketing, livestream donations, and online courses. The key is accumulating followers and fostering an engaged community, which are essential steps to make money on the platform.

In the vast landscape of TikTok's digital stage, the power to monetize is not solely dictated by algorithmic metrics. It thrives in the authenticity of your voice, the uniqueness of your brand, and the genuine connection forged with your audience. So, as you embark on this entrepreneurial journey, remember that the true measure of success is not just the number of followers but the value you bring to each one.

Embrace the opportunities, experiment with various revenue streams, and let your creativity flourish beyond the confines of TikTok's follower count. The road to financial empowerment in the digital realm is paved with innovation, dedication, and a genuine passion for what you do. Now, with insights and strategies on how to make money on TikTok, turn your TikTok presence into a thriving hub of creativity and sustainable income. The stage is yours; it's time to shine beyond the numbers.

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