The Ultimate Guide to TikTok Video Size for 2024


By Sabir Ahmed

Product, Marketing & Growth

Updated on Apr 8, 2024


In the dynamic world of social media, TikTok stands out as a powerhouse platform, captivating over 1.677 billion active users as of 2023. It's not just a social network; it's a phenomenon that blends entertainment with a unique opportunity for businesses and individual creators to amplify their reach and strengthen their brand presence.

Available in over 150 markets and more than 50 languages, TikTok's short-form video format, diverse content, and interactive features have made it an indispensable tool for marketers, entrepreneurs, and creatives.

Standing out in the vast ocean of content demands technical finesse, especially in crafting videos. The key is to optimize your content to fit TikTok's unique specifications. Videos that aren't optimized risk being cropped or poorly scaled, potentially diminishing their impact.

You've come to the right place if you're searching for the ideal TikTok video size and dimensions. This guide isn't just about numbers; it's a comprehensive toolkit designed to help you master the art of TikTok video creation. From optimal dimensions to aspect ratios and editing tips to upload guidelines, we're diving deep into the essentials of producing content that fits the platform's parameters and resonates with your audience. Let's ensure your next TikTok post is not just seen but also remembered.

TikTok Video Essentials: Key Considerations for Creating and Uploading Your TikTok Videos

TikTok's explosive growth and high engagement rates make it essential for creators to understand the technical nuances of video creation on the platform. Combining TikTok video format size, quality content, and engaging trends can significantly boost your visibility and engagement.

Here's a streamlined guide to the essentials of TikTok video creation:

TikTok Video Size

Understanding the TikTok video size is crucial before you start creating. Knowing these parameters ensures your content fits perfectly on the platform without needing later adjustments. The maximum TikTok video size (upload limit) for Android users is 72 MB, while iOS users enjoy a higher limit of 287.6 MB.

TikTok Video Layout

Given TikTok's dominance in mobile app downloads, it's no surprise that the portrait layout reigns supreme. While both portrait and landscape formats are accepted, portrait TikTok videos provide a more immersive and full-screen experience on smartphones, making them the preferred choice for effective message delivery.

TikTok Video Dimensions

Uploading with the ideal TikTok video dimensions of 1080x1920 pixels, corresponding to a 9:16 aspect ratio ensures high-quality, crisp content. Tiktok video dimensions not matching these figures might get stretched, compromising their visual appeal. There are many video creation app that come with default settings to help configure your TikTok video size to the optimal aspect ratio for platforms like TikTok.

For instance, Fliki TikTok video creator, an AI video creation app, stands out in this regard. Fliki allows users to easily customize their video's aspect ratio to suit different platforms, including TikTok. This means you can create videos in portrait mode (ideal for TikTok videos), landscape, or even square formats, depending on your needs.

TikTok Video Format

The most common TikTok video formats are MP4 and MOV. MP4 is widely preferred for its compatibility and smaller file size, facilitating easier uploads. While excellent for high-quality content, MOV typically requires more effort due to larger file sizes.

TikTok Video Length

TikTok now allows videos ranging from 3 seconds to 10 minutes. The key is to find the sweet spot between engaging storytelling and concise content. Consider breaking the video into smaller segments for longer narratives for easier consumption.

TikTok Video Frame Rate

A detail often overlooked is the TikTok frame rate. TikTok supports frame rates between 30 FPS and 60 FPS. While higher frame rates ensure smoother playback, they also increase the TikTok video size, which might affect upload times.

TikTok Video Ad Specs: Key Things to Consider When Advertising

TikTok has expanded its scope beyond being a mere entertainment platform. It's now a significant tool for businesses, offering features like ads, branded hashtag challenges, and in-app shopping. With its diverse and large user base, TikTok presents a unique opportunity for businesses/ brands to connect and advertise to consumers.

In-Feed Video Ads

In-feed TikTok video ads appear in the 'For You' feed of users, an algorithm-based feed that shows videos targeted to their interests. These ads can include video creatives, ad display images, brand or app names, ad descriptions, and a call-to-action (CTA) button.

Specs for In-Feed TikTok Video Ads:

  • Aspect Ratio: Recommended ratios are 9:16, 1:1, or 16:9, with 9:16 being the most native experience.

  • Video Resolution: Minimum resolution should be 540x960px, 640x640px, or 960x540px.

  • File Type: Acceptable formats include .mp4, .mov, .mpeg, .3gp, or .avi.

  • Video Length: Videos should be between 5 to 60 seconds, with 9 to 15 seconds optimal for engagement.

  • File Size: Maximum file size is 500MB.

  • Ad Description: 1 to 100 Latin alphabet characters are supported, excluding emojis and special characters like "{ }" or "#".

  • Brand/App Name: 2-20 English characters are allowed for brand names. For app names, the range is 4-40 characters.

Topview TikTok Video Ads

Topview TikTok video ads offer an immersive viewing experience, lasting up to 60 seconds. They appear at the top of the 'For You' page, providing high visibility.

Specs for Topview TikTok Video Ads:

  • Aspect Ratio: 9:16.

  • Video Length: Maximum length is 60 seconds.

  • File Types: Supported formats are .mp4, .mov, .mpeg, .3gp, or .avi.

  • File Size: Maximum file size is 500 MB.

Brand Takeover Ads

Brand Takeover ads are short TikTok videos that play immediately when a TikTok user opens the app, capturing immediate attention.

Specs for Brand Takeover Ads:

  • Aspect Ratio: 9:16.

  • Video Length: Maximum length is 5 seconds.

  • File Types: Formats include .mp4, .mov, .mpeg, .3gp, or .avi.

  • File Size: Maximum file size is 500 MB.

  1. Branded Hashtag Challenge

This ad format leverages user participation in a branded challenge, promoting high engagement.

Specs for Branded Hashtag Challenge:

  • Aspect Ratio: 9:16.

  • Video Length: Up to 60 seconds.

  • File Types: Supported formats include .mp4, .mov, .mpeg, .3gp, or .avi.

  • File Size: Maximum file size is 500 MB.

You can learn more about TikTok ad specifications from their official TikTok Video Ads Specification help article.

TikTok Video: Tips for Optimized Videos

Creating TikTok content that resonates with your audience while ensuring technical efficiency is crucial for success on TikTok. Here are some key strategies:

Make your Audience Watch the Complete Video

  • Use teasers and reveals to keep people watching until the end of the video.

  • Set up the video with text at the beginning that hints at what is going to happen.

  • Don't give away the game at the beginning of the video.

  • Ask the audience questions to get them engaged.

  • Build a community within your TikTok audience.

  • Use songs that have clear plot twists and put your own spin on them.

Know Your Audience and Their Search Intent

Tailor your TikTok video content to match the interests and needs of your target audience. Whether you're a brand or an individual creator, understanding what your audience is searching for on TikTok is essential for creating content that resonates and engages.

Leverage Relevant Hashtags and Keywords

Utilize relevant hashtags and keywords in your captions and on-screen text. This strategy helps TikTok's algorithm categorize your content correctly, increasing its visibility to interested users.

Optimize Your Recording Setup

Ensure a stable recording environment. Use tools to minimize shaky footage when shooting on the go, and have a steady setup for home recordings. Stability in your video recording setup enhances the quality of your content, making it more appealing to viewers.

Adhere to TikTok's Preferred Video Specifications

Record in portrait mode to align with TikTok's preferred format. Keep your TikTok videos within the 60-second limit to maintain engagement. Use clear, simple visuals and compelling CTAs to grab and hold the viewer's attention.

Select music that is both trendy and appropriate for your video. The right sound can significantly boost your video's reach and engagement, as TikTok users often discover content through audio trends.

Do you know about how many followers do you need to get paid on TikTok?


Our comprehensive guide has taken you through the essential elements of TikTok video creation, from understanding the crucial TikTok video size to optimizing dimensions, formats, and frame rates. Armed with this technical knowledge, you can now confidently produce content that not only fits seamlessly within TikTok's parameters but also captivates your audience. Here are the key takeaways:

  1. Technical Precision Matters: The technical aspects of video creation, such as TikTok video size, layout, dimensions, format, length, and frame rate, play a critical role in ensuring your content stands out without compromising quality.

  2. Advertising on TikTok: For businesses, TikTok offers a diverse range of advertising options, each with specific specifications. From In-Feed Video Ads to Topview Ads and Branded Hashtag Challenges, understanding the nuances of each format is crucial for a successful campaign.

  3. Optimization Strategies: To maximize your impact on TikTok, tailor your content to your audience's interests, leverage relevant hashtags, optimize your recording setup, and incorporate popular sounds to enhance engagement.

As you embark on your TikTok video creation journey, remember that staying informed about platform updates and trends is just as important as mastering the technicalities. TikTok's ever-evolving landscape presents endless possibilities for creativity and connection, and by staying attuned to both the artistic and technical aspects, you position yourself for success in the vibrant world of TikTok content creation.

So, go ahead, create, innovate, and let your unique voice resonate across TikTok's global community. Your journey to TikTok stardom begins with the perfect video – and now you have the knowledge to make it happen. Happy creating!


The ideal TikTok video size ratio is 9:16.

The best size for TikTok videos is 1080x1920 pixels, corresponding to a 9:16 aspect ratio.

Yes, you can post 16:9 videos on TikTok, but they may not provide the optimal viewing experience.

The maximum file size for TikTok on Android is 72 MB, while iOS users enjoy a higher limit of 287.6 MB.

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