Introduction
Both Synthesia and Fliki turn text into polished, avatar-driven videos, but they come from opposite ends of the market. Synthesia began as an enterprise-grade “AI studio in the browser,” while Fliki grew out of text-to-speech tooling and only later added avatars. Below is a side-by-side look comparing Synthesia and Fliki so you can decide what matters most for your workflow.
Synthesia vs Fliki in a Nutshell
Category | Synthesia | Fliki | Take-away |
|---|---|---|---|
Free tier | 3 min video/mo, 6 stock avatars, no card required | 5 credits/mo, watermark, no avatars | Fliki lets you test slightly longer clips, but Synthesia gives you avatars in the free plan. |
Paid entry price | US $29 / mo (or $216 / year) - Starter plan | US $28 / mo (or $252 / year) - Standard plan | Fliki’s first paid tier costs a dollar less and includes 180 credits - helps you create more content Synthesia’s Starter minutes. |
Avatars available | 230+ stock, 20 brand-customizable; Shutterstock deal boosts realism | 70 stock AI avatars; paid plans add voice-synced custom clones | Synthesia still wins on sheer avatar variety and motion fidelity. |
Voices & languages | 140+ languages, 120+ voices; voice-clone only on Enterprise | 2,500+ voices, 80+ languages, voice-clone even on Standard (1 slot) | Fliki’s voice library is dramatically larger and more accessible to small teams. |
Editing style | PowerPoint-like slide canvas with timeline; API for automation | Scene-based storyboard editor | Fliki feels lighter; Synthesia offers deeper API hooks. |
Export cap | Up to 1080p on Creator; 4K rumoured in closed beta | 1080p on Standard, faster exports and 4K on Enterprise | Roughly even today; Fliki Premium is faster if you need bulk. |
Enterprise extras | SOC 2, SSO, SCORM, brand kits, unlimited avatars | Custom API, multiple brand kits, 600 credits +/mo, priority support | Synthesia retains an edge for compliance-heavy orgs. |
Why Many Creators Favour Fliki
1. Voices first, Avatars Second
Content on TikTok, Reels or explainers often lives or dies on the voiceover. Fliki’s 2,500+ voices - ranging from “24-year-old Singaporean female” to “mature Spanish male news anchor” lets you match tone without hiring a freelancer, and you get one voice clone slot even on the $28 plan.
2. Better Support for Non-Avatar Templates
If you’re looking for more social-based video templates that don’t require avatars, Fliki is a go-to tool. Their extensive library of templates is perfect for those who want quick, engaging content without needing animated avatars.
3. Designs Beyond Video - Create Social Carousels, Thumbnails, and Presentations
Fliki isn’t just for video content; it also lets you create social carousels, YouTube thumbnails, and presentations directly from your ideas. Whether you're building a social media campaign or prepping for a presentation, Fliki’s design tools cover all your creative needs in one place.
4. Better Quality and Faster Iteration for Social Clips
Because Fliki began as TTS, its render times for 30-60 second reels are usually under a minute on Standard, whereas Synthesia queues can stretch during US mornings. (Observed in tests; render speed isn’t formally published). Additionally, Fliki offers superior quality AI video clips for social media content.
5. Free Forever for Side Projects
Five credits a month clubbed with Fliki rewards program is modest, yet enough for a side project or weekly product teaser. No card means zero risk, handy for students or hobby channels.
Where Synthesia Still Shines
Highest avatar realism – The April 2025 Shutterstock licensing deal feeds Synthesia’s model tens of thousands of corporate-style gestures and facial nuances, tightening lip-sync and micro-expressions.
No-frills corporate compliance – SOC 2 Type II, GDPR tooling, SCORM exports and SAML/SSO are built-in.
Multi-avatar scenes & dubbing – Creator tier and up lets you stage dialogues or localise a finished video in one click.
If you’re training 5,000 employees or need board-room polish with legal sign-off, Synthesia remains the safest bet.
Synthesia vs Fliki - Pricing comparison (core plans, monthly billing)
Synthesia Starter | Fliki Standard | Bang-for-buck verdict | |
|---|---|---|---|
Price | $29 | $28 | Near-par on cash outlay |
Included video minutes/ credits | 10 | 180 | Fliki lets you produce more video content |
Avatars | 125 stock | Limited stock avatars | Synthesia |
Voice cloning | Enterprise-only | 1 slot | Fliki |
Brand kits | 1 | 1 | Tie |
API access | Creator tier + | Enterprise tier | Tie for non-starter plans |
Watermark | None | None | Tie |
Typical Use-Case Recommendations
If you are… | Lean toward Synthesia when | Lean toward Fliki when |
|---|---|---|
L&D / HR team | You must export SCORM or pass security audits. | You primarily deliver micro-learning by voiceover and want dozens of language variants quickly. |
Solo course creator | You need ultra-lifelike instructor avatars for credibility. | You batch-produce lessons and prefer to spend credits on long-form narration. |
Social media agency | Client expects photoreal presenters. | Turnaround time, multiple brand voices and cost control trump avatar realism. |
Startup marketer | Seed round demands corporate polish for investor updates. | You’d like a $0 runway until traction and A/B tests show which funnel works. |
The Bottom Line
Fliki’s credit-based model, enormous voice bank and genuinely free tier make it the more flexible sandbox for individuals and small teams. Synthesia still rules when you need board-level polish, enterprise compliance, or the most photoreal avatars money can buy. Future-proofing is also part of the calculus: Synthesia’s Shutterstock pact hints at another leap in avatar fidelity, while Fliki continues to pour R&D into voice-first storytelling and faster renders.
Quick rule of thumb:
Pay primarily for avatars? Choose Synthesia.
Pay primarily for voices, AI video clips and volume? Choose Fliki.
Either way, the AI video era is here; pick the platform whose strengths map closest to your bottleneck—be it realism, languages, or sheer minutes per dollar.
