20 Content Marketing Statistics for 2024


By Shivam Aggarwal

Marketing, Content & Video editor

Updated on Jun 28, 2024


In a world where content is king and marketing is a battlefield, arming yourself with data-driven insights is the key to victory. Join us on a journey through the world of content marketing statistics as we explore 20 of the latest stats for 2024.

Content Marketing Statistics text with megaphone icon on a dark blue background with red and blue geometric lines

Content Marketing Strategy Statistics

Creating compelling content is an art, but the masterpiece emerges from a well-crafted strategy. In this section, we'll explore the content marketing statistics related to content strategies that marketers find most effective and how bloggers and publication writers can adapt these strategies to their craft.

1. The Power of Short-form Video

  • Many marketers believe that creating short-form video content is more effective. This approach resonates with 90% of marketers participating in the HubSpot State of Marketing survey.

  • For bloggers and writers, converting well-researched, informative, and engaging long-format content to short-format videos can yield better results than churning out numerous hastily written articles.

💡 Pro Tip: Modern AI tools like Fliki can convert existing long-format blog articles to more opportunistic short-format videos within minutes.

2. The "Always On" Approach

  • In a 2022 Statista Research Study, 62% of respondents believed being "always on" for their customers was essential. This continuous engagement strategy ensures that brands remain top-of-mind.

  • Bloggers and writers can adapt by maintaining a consistent presence and regularly providing valuable content to their audience.

3. Personalized Targeting with Content

  • The same study revealed that 23% of respondents considered content-led communications most effective for personalized targeting.

  • Tailoring content to specific audience segments for bloggers and writers can enhance engagement and relevance.

4. Navigating the Balance

  • Attaining the perfect balance of quantity and quality is crucial for success. Even though high-quality content is vital, maintaining a consistent output is equally important to keep your audience engaged.

  • Bloggers and writers should aim for a sweet spot that aligns with their resources and audience expectations.

5. Embracing the Long-form Renaissance

  • As per the Content Marketing Institute, B2C marketers have shifted towards long-form content, with 42% now using it, compared to 22% the previous year.

  • For bloggers and writers, this trend suggests that in-depth, well-researched articles and blog posts are gaining popularity, offering an opportunity to delve into comprehensive topics.

Infographic showing B2C and B2B marketer preferences: 83% prefer short posts, 61% prefer videos, and other stats about content usage and preferences

Types of Content Statistics: Crafting Your Content Arsenal

In the ever-evolving world of content marketing, diversity is the name of the game. Let's explore the various content types currently making waves and how bloggers and publication writers can leverage them for maximum impact.

1. Video Content Dominates

  • According to the HubSpot State of Marketing report, the top three types of content created by marketers in 2022 are videos, blogs, and images.

  • Videos are captivating, and bloggers can incorporate video content like tutorials, interviews, or explainer videos to enhance their engagement.

2. The Rise of Short Articles and Posts

  • Short articles and posts, typically ranging from 300 to 900 words, are favored by 83% of B2C marketers, as per the Content Marketing Institute.

  • Bloggers should recognize that concise, informative pieces can effectively capture the audience's attention and deliver value.

3. Short-form Video Takes Center Stage

  • According to the HubSpot State of Marketing survey, Short-form video content, such as TikToks and Instagram Reels, has emerged as the most effective type of social media content.

  • Incorporating these quick, engaging videos can help bloggers and writers reach broader audiences and tap into social media trends.

4. Visual Appeal with Graphics

  • 40.8% of marketers found that original graphics, including infographics and illustrations, helped them achieve their marketing goals in 2020, as reported by Venngage.

  • Visual content can enhance the impact of your written pieces, making them more shareable and engaging.

5. The Ascendancy of Video Marketing

  • In 2022, 72% of B2C marketers expected their organizations to invest in video marketing, according to CMI.

  • Bloggers can consider incorporating more video content into their strategies as video's effectiveness in conveying information grows.

6. Interactive Content Engages

  • Interactive content, such as quizzes and polls, garners 52.6% more engagement than static content, with users spending an average of 13 minutes on interactive content items, compared to 8.5 minutes on static content, as reported by Mediafly.

  • Bloggers and writers can explore interactive content to captivate and involve their audience, turning passive readers into active participants.

As you craft your content strategy, consider the rich tapestry of content types available. Customizing your approach based on your target audience and platform can significantly enhance your effectiveness in the digital world.

Content Marketing Usage Statistics: Leveraging the Digital Powerhouse

In the digital age, content marketing has emerged as the go-to strategy for businesses of all sizes. As a blogger or publication writer, understanding how companies use content marketing can provide valuable insights into the digital landscape.

1. The Content Marketing Revolution

  • Content marketing is not a fleeting trend but an essential pillar of modern marketing. Based on the Content Marketing Institute Report,  70% of B2C marketers and 73% of B2B marketers have embraced content marketing as a core part of their marketing strategy.

  • This widespread adoption highlights the effectiveness of content marketing in engaging audiences and driving business growth.

2. Marketers' Triumph with Content

  • Success in content marketing is not elusive. A whopping 97% of marketing professionals surveyed by Semrush achieved some success with their content marketing in 2021.

  • This high success rate underscores the potential for businesses, bloggers, and writers to excel in the content-driven digital landscape.

3. The Strategy Dilemma

  • While content marketing is prevalent, not all businesses have a clear plan. The B2B Content Marketing Study by CMI revealed that 40% of B2B marketers have a documented content marketing strategy, while 33% have a strategy but don't document it, and 27% have no strategy.

  • The takeaway for bloggers and writers is clear: a well-documented content strategy can be a game-changer, offering consistent and measurable results.

4. Outsourcing for Quality

  • Content creation can be demanding, leading half of all marketers to outsource some content marketing tasks.

  • It presents an opportunity for freelance writers and bloggers to offer their expertise in content creation, meeting the growing demand for quality content.

5. The Pandemic Surge

  • The COVID-19 pandemic transformed content consumption. Lockdowns and increased online activity led to a remarkable 207% surge in content usage.

  • This surge emphasizes the importance of adapting to evolving reader preferences and market dynamics for bloggers and writers.

In the realm of content marketing, these statistics underline both opportunities and challenges. With this knowledge, bloggers and publication writers can navigate the digital landscape more effectively, engage their audiences, and achieve their goals.

Statistic highlighting a 207% increase in content usage due to the pandemic, on a colorful gradient background

Content Distribution Statistics: Navigating the Digital Channels

How you distribute your content can significantly impact its reach and effectiveness. Let's explore the channels through which businesses are distributing content and how bloggers and writers can leverage them.

1. Facebook Reigns Supreme

  • According to the Hubspot 2023 State of Marketing Report, Facebook emerged as the top distribution channel, used by 64% of marketers, followed by Instagram (58%), YouTube (57%), Twitter (43%), TikTok (42%), and LinkedIn (33%).

  • This platform allows businesses to reach a vast audience and offers robust targeting options.

2. LinkedIn: The B2B Powerhouse

  • B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social media distribution channel.

  • For bloggers and writers in the B2B space, leveraging LinkedIn can be a potent strategy to connect with professionals and decision-makers.

3. Paid Social Media Advertising

  • 80% of B2B marketers who use paid distribution rely on paid social media advertising.

  • While this can require a budget, it offers precise targeting options and can amplify your content's visibility.

Content Consumption Statistics: Understanding Audience Behavior

Understanding your audience's interaction with your content is just as important as creating it. Let's dive into the nuances of content consumption and how bloggers and writers can adapt to meet their audience's preferences.

1. The Quest for Practical Content

  • In a 2021 DemandGen study, 62% of B2B decision-makers rely on practical content like case studies and visual content like webinars to make informed buying decisions.

  • This insight underscores the importance of delivering actionable, informative content that aids decision-making.

2. The 5-30 Minute Supremacy

  • Surprisingly, more than 50% of respondents stated they would commit 5-30 minutes to a piece of content.

  • Bloggers and writers should aim to capture their audience's attention within this brief window, making their content engaging and easy to consume.

3. The Brief Blog Reading Time

  • Blogger Ryan Robinson reports that the average reader spends just 37 seconds reading a blog.

  • For bloggers, this emphasizes the need for concise, scannable content that delivers value quickly.

Understanding how audiences engage with content is pivotal. Bloggers and writers can optimize content by aligning it with audience preferences and behaviors to foster better reader engagement.

Pie chart showing how marketers plan to reach specific audiences: social media for targeted ads (23.8%), first-party data (23%), and other methods

The Landscape of Content Marketing Statistics

Content marketing is a dominant force that has transformed how businesses connect with their audiences. Understanding its evolution is crucial for any blogger or publication writer seeking to stay at the forefront of their craft.

These statistics play a pivotal role in understanding the content marketing ecosystem. They provide the empirical evidence needed to make informed decisions and fine-tune strategies.

As a blogger or publication writer, harnessing these statistics can be the difference between content that gets lost in the digital noise and content that rises to the first page of search engine rankings and captures the attention of your target audience.


Content marketing is a pillar of success in the ever-evolving digital marketing landscape. As we've journeyed through the intriguing world of content marketing statistics, it's evident that this dynamic field continues to shape the strategies of businesses, large and small.

For bloggers, writers, and content creators, this exploration provides valuable insights and takeaways:

  1. Quality Trump's Quantity: Quality, engaging content resonates more with audiences than flooding the digital space with content.

  2. Adapt to Changing Trends: Embrace emerging content types, like interactive content and audio, to stay relevant and capture evolving consumer preferences.

  3. Distribution is Key: Efficient distribution channels are crucial for any content to reach the appropriate audience.

  4. Understand Audience Behavior: Tailor your content to how your audience consumes information, recognizing the power of practical content and the brevity of attention spans.

  5. Measure and Optimize: Just as businesses track ROI, content creators can gauge success through metrics like engagement, conversions, and growth, adapting their strategies accordingly.

  6. Budget Wisely: Investing in content can pay significant dividends, as evidenced by the growing budgets allocated to content marketing.

  7. Address Challenges Head-On: Challenges like lead generation, traffic generation, and proving ROI are part of the journey. By addressing them systematically, content creators can overcome these obstacles.

In the world of content marketing, the journey never truly ends. It's a continuous exploration, an ever-evolving process of creating, distributing, and optimizing content that resonates with your audience. As bloggers, writers, and creators, you have the power to harness the knowledge from these statistics and use it to craft compelling narratives, share valuable insights, and make a lasting impact in the digital realm.

Remember, in this content-driven age, your words can influence, inspire, and ignite change. So, embrace the data, embrace the challenges, and embark on your content marketing journey with the knowledge that the world is waiting to hear your unique voice and perspective.

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