Introduction
If you’ve ever wondered how to make your videos look absolutely fantastic on LinkedIn, you’re in the right place. Today, we’re tackling everything about LinkedIn video specs, dimensions, and sizes so you can create scroll-stopping, professional-looking content. Think of this post as your personal roadmap. By the end of it, you’ll feel confident uploading videos that capture attention whether your audience is on mobile or desktop. Let’s jump in!
Why LinkedIn Videos Matter
Before we get into the nitty-gritty of specs and dimensions, let’s take a moment to explore why LinkedIn videos are so powerful:
High Engagement: LinkedIn’s algorithm loves native videos. They typically autoplay in-feed, grabbing people’s attention immediately.
Professional Crowd: Unlike more casual platforms, LinkedIn’s user base is largely professionals looking for relevant insights, industry updates, and ideas that can help them in their careers.
Personal Connection: Video lets you bring a personal, human touch to your brand or profile. Sharing real experiences, behind-the-scenes moments, or valuable tips in video form creates a sense of authenticity.
In other words, LinkedIn videos present a golden opportunity to connect with a professional audience, showcase your expertise, and encourage meaningful interactions. Now, let’s ensure we get your videos looking their best.
What’s the Best LinkedIn Video Size?
When people talk about linkedin video dimensions or “best size” for a LinkedIn post, they’re typically referring to aspect ratios and resolution. LinkedIn supports a variety of dimensions—so let’s simplify.
16:9 (Landscape): Great for desktop viewing. If your audience primarily checks LinkedIn from their desktops (for example, in an office environment), a 16:9 landscape format offers a cinematic feel. Common resolutions are 1280 x 720 pixels (HD) or 1920 x 1080 pixels (Full HD).
4:5 (Vertical): Perfect for mobile. This format dominates the screen on most smartphones, so viewers can really focus on your message. But beware—4:5 might get cropped or show borders on desktop.
1:1 (Square): Versatile for both mobile and desktop. Square videos take up a decent amount of screen real estate without cropping issues on desktop. They’re also simpler to reuse on other social platforms.
Here’s a quick cheat sheet:
Aspect Ratio | Common Resolutions (px) | Best Use Case |
|---|---|---|
16:9 | 1280 x 720, 1920 x 1080 | Desktop / general use |
4:5 | 1080 x 1350 | Mobile-first content |
1:1 | 1080 x 1080 | Desktop + mobile versatility |
Pro Tip: If you’re juggling both mobile and desktop audiences, consider a 1:1 approach for a balanced viewing experience.
Native Videos on LinkedIn
When you upload a video directly onto LinkedIn (instead of linking from another platform), that’s called a “native video.” The LinkedIn algorithm often rewards native content with higher visibility. Another bonus? These videos will autoplay in people’s feeds, which increases the chances of capturing attention right away.
Key LinkedIn Native Video Specs
File Size: Up to 5 GB for native videos.
Video Length: Between 3 seconds to 10 minutes.
Accepted File Formats: MP4, ASF MPEG-1, MPEG-4, MKV, H264/AVC, VP8, VP9, WMV2, WMV3.
Resolution: Anywhere from 256 x 144 pixels to 4096 x 2304 pixels.
Aspect Ratios: Landscape (16:9), Square (1:1), or Vertical (9:16). Just note that a 9:16 vertical video might have padding or black bars on desktop.
For a great user experience, especially on mobile, 4:5 is recommended if you want that immersive, full-screen vibe. On desktop, 16:9 is often your best friend for a neat, professional look. Or play it safe and go 1:1 if you want a universal solution that looks good on most devices.
LinkedIn Video Ads
If you’ve been on LinkedIn recently, you’ve probably scrolled past a promoted video with the little “Promoted” label. That’s sponsored content or LinkedIn video ads. Video ads can help you reach a specific target audience, generate leads, or boost brand awareness.
Key LinkedIn Video Ad Specs
File Size: Up to 200 MB (though LinkedIn officially allows up to 500 MB for ads, it’s recommended to keep it under 200 MB for performance).
Length: 3 seconds to 30 minutes. But here’s the rub—shorter tends to convert better. Many marketers say under 1 minute is ideal to sustain viewer attention.
File Format: MP4 only. If your footage is in another format, you’ll need to convert it.
Aspect Ratios and Resolutions:
Aspect Ratio
Minimum Resolution
Maximum Resolution
Landscape (16:9)
640 x 360 px
1920 x 1080 px
Square (1:1)
360 x 360 px
1920 x 1920 px
Vertical (4:5)
360 x 450 px
1080 x 1350 px
Vertical (9:16)
360 x 640 px
1080 x 1920 px
Depending on your ad objectives—brand awareness, consideration, or conversion—select an aspect ratio that matches where most of your audience will be watching (hint: a lot of LinkedIn traffic comes from mobile these days).
Pro Tip: Keep the video short and sweet. While LinkedIn allows up to half an hour, typical user attention spans are drastically shorter—especially on a busy professional network.
LinkedIn Video Specs for Company Pages
If you manage or post from a LinkedIn Company Page, videos can humanize your brand in a big way. Consider sharing behind-the-scenes footage, team highlights, or quick product demos that spark curiosity. These videos may not show the word “Promoted,” but they still get shown to your followers and potential audiences across LinkedIn.
Key Specs for Company Page Videos
Minimum Size: 75 KB
Length: 3 seconds up to 30 minutes
File Size: Up to 200 MB (you may need to compress your larger video files)
Aspect Ratios: Typically between 4:3 and 16:9, although square (1:1) also works well
Resolution: 360 px (minimum) up to 1080 px (maximum)
Keep in mind that with so many flexible ratios, it’s really about finding what best fits your brand’s style. Most businesses lean toward a 16:9 landscape for a standard, professional look—or a 1:1 square if they expect more mobile viewers.
How to Create Super-Engaging LinkedIn Videos in Minutes (Even If You’ve Never Edited a Video Before)
Now that you understand the best linkedin video size options and specs, let’s talk about how to make your content shine—quickly and easily. One of the biggest hurdles to video creation is time (and let’s be honest, budget!). You might think you need a fancy studio or a ton of editing skills. Good news: you don’t. Instead of navigating complicated editing software, you can use Fliki—an AI video generator that helps you produce professional-looking videos in just a few clicks. Their LinkedIn video creator's UI is user-friendly, comes with tons of helpful features like AI avatars and voice cloning, and doesn’t require any prior video editing know-how.
Step-by-Step: Creating LinkedIn Videos with Fliki
1. Sign Up or Log In
Head to Fliki web app and create an account if you don’t already have one. The process is super straightforward and free to start.
2. Choose Your Template & Aspect Ratio
After logging in, browse through Fliki’s template library. Whether you want a video for your personal LinkedIn page or a quick corporate update, there’s likely a template that suits your theme. Pick the aspect ratio that best fits your plan—square (1:1), vertical (4:5), or horizontal (16:9).
3. Add Your Media
Record or upload your own footage or images directly into Fliki. You can also explore Fliki’s extensive library of stock videos and images, if you need a little extra flair.
4. Customize Text & Graphics
One of the biggest advantages of using Fliki is how easy it is to customize text boxes, fonts, and animations. Just click on any text element in the template to modify it. Keep your language short and punchy—LinkedIn users often scroll quickly!
5. Incorporate Music
Fliki includes an audio library with background music tracks suitable for different moods. Balancing the volume of the background track with your voiceover ensures clarity.
6. Preview Your Video
Hit “Preview” to see the full effect of your transitions, texts, and animations. This is where you’ll notice if any text is cut off, if the timing is right, or if you need to shorten a scene for better pacing.
6. Export & Upload
Once you’re happy with the final video, export it in your preferred resolution. Fliki will handle much of the compression for you so your video is optimized for LinkedIn. Then, simply head over to LinkedIn, create a post (or an ad campaign if you’re doing sponsored content), and upload your masterpiece!
Pro Tip: Keep an eye on your video’s length. LinkedIn’s native content has a 10-minute limit, but remember—shorter videos often perform better. If your video is purely educational or tutorial-based, that’s when longer durations might make sense.
Extra Tips and Best Practices
Front-Load the Excitement: Capture your audience’s attention in the first 2-3 seconds. That’s prime time on LinkedIn, especially when videos autoplay without sound.
Use Captions: Since videos autoplay on mute, adding captions ensures people can follow along without missing a beat.
Optimize for Mobile: A big chunk of LinkedIn users check their feed on mobile devices. Vertical or square formats (4:5 or 1:1) give you a larger on-screen presence.
Call to Action (CTA): Don’t forget to tell viewers what you want them to do next—visit a link, comment, or share. A strong CTA can significantly improve engagement.
Test & Analyze: Experiment with different formats (16:9 vs. 1:1 vs. 4:5), lengths, and content topics. Review LinkedIn’s analytics to see which posts drive the most views, likes, comments, and shares.
Bringing It All Together
Navigating linkedin video dimensions might feel overwhelming at first, but it truly comes down to a few key factors: where your audience is watching, how long your content is, and what your goals are. By choosing the right aspect ratio and adhering to LinkedIn’s recommended specs, you’ll sidestep awkward cropping, black bars, or blurry frames.
In summary:
16:9 is fantastic for a professional look on desktops.
4:5 is great if you’re leaning heavily into mobile users.
1:1 is your safe, all-rounder approach.
And if you’re running ads or posting from a company page, keep your file size in check (ideally under 200 MB) and aim for short, impactful videos that draw people in. And there you have it—your complete, friendly guide to LinkedIn video specs, dimensions, and sizes for 2025! By now, you’re ready to create visually stunning, audience-focused videos that align perfectly with LinkedIn’s recommendations.
