Introduction
Let’s be real: we all want our real estate listings to stand out in a busy online market. And one of the best ways to do that is with video marketing. Whether you’re an agent selling luxury properties, a broker competing for that next listing, or even an Airbnb host looking to capture more bookings, video can make a great difference in how you connect with clients and showcase what you offer. In the next sections, I’m going to walk you through all the pieces that make real estate video marketing so powerful—and, more importantly, how to create real estate videos in a simple, authentic, and human way. Let's dive in!
Why Real Estate Video Marketing Matters
First off, let’s talk about why video is such a hot topic for real estate agents. You might already know that the internet is brimming with property listings. Potential buyers usually browse online before they ever set foot in a home. In fact, many homebuyers say they found their dream home after watching an online video tour. It’s that first impression—those initial few minutes on screen—that can draw a buyer in or send them scurrying off to the next listing. So you want to make it count.
Here’s why video stands out:
1. Builds Authentic Connections
Unlike text or photos alone, video lets viewers see your genuine personality. When people see you (or your listing) in action, they get a sense of who you really are and why you’re the right choice to guide them through their journey of home-buying or selling.
2. Creates Trust and Expertise
By narrating a home tour, explaining local market insights, or showcasing your favorite features in a property, you’re instantly positioned as a knowledgeable, approachable resource. This encourages viewers to connect with you on a personal level.
3. Captivates and Engages
Video combines visuals, audio, and your personal flair. It allows you to highlight little details—like that charming vintage chandelier or the breathtaking lake view—that static images might not fully capture. This deeper connection can fast-track serious inquiries.
4. Increases Online Visibility
Platforms like YouTube are essentially giant search engines. The more consistent and relevant your video content, the higher your chance of being discovered. And because online competition is fierce, you need every advantage you can get.
The Secret Sauce: Authenticity Over Perfection
You might feel hesitant about filming yourself because you worry about production quality, or you freeze up at the sight of a camera. It’s completely understandable. Longtime real estate pro Joe Siciliano from Compass (the largest residential brokerage firm by sales volume in the U.S.) has a reminder for you: be genuine, and don’t wait for perfection. Sharing your authentic voice and personality is far more compelling than a perfectly polished but soulless piece of content.
According to Joe, a short, personal video where you reach out to a contact just to say hi can have an incredible impact. Sending five quick video messages a day to your sphere of influence can build massive goodwill over time. Yes, there’s a time and place for polished videos when showcasing a luxury home—but if you’re simply checking in with a past client, your smartphone camera and a warm, friendly greeting can do wonders.
Harnessing Video to Market Listings (and Yourself!)
If you’re an agent, think about the listings you have (or want to have). Video doesn’t just showcase properties; it also showcases you—your professionalism, your approach, your unwavering dedication to clients. When you meet with potential sellers, walking in with a portfolio of professional videos immediately demonstrates that you’re committed to doing more than the usual. This can be the crucial factor in winning (or losing) that listing contract.
💡 Tip: For those who host on Airbnb, you can even harness video to make your property stand out to travelers. (More on that later, especially with AI video generators.)
Video Content Ideas
Property Tours: A simple walk-through where you guide viewers from the front door through each room, highlighting unique features.
Neighborhood Tours: Focus on what makes the area unique, like great schools, walkability, local restaurants, or popular attractions.
Agent Introduction: A “get-to-know-me” style video that you can pin on your Facebook business page or embed on your website. Let people see why you love your job!
Testimonial Clips: Film short interviews with happy clients who just closed on a home. Their enthusiasm and personal stories are gold for future prospects.
Educational Tips: Offer quick tips (e.g., “5 Things to Consider Before Buying Lakefront Property” or “Top Renovations for Maximizing Your Home Value”). This shows you’re an expert they can rely on.
How to Create Real Estate Videos With AI in 2025
Now, let’s talk about practical implementation. Filming can be time-consuming if you don’t have a workflow. This is where Fliki steps in. Fliki offers AI-driven processes that can make your video creation process straightforward, from screen recording to voiceovers—and yes, they have an easy way to utilize your Airbnb listing URL.
So, how does it work for real estate? Let’s map out the process:
1. Create a Video File
Start by choosing a template in Fliki. Real estate videos often benefit from crisp, visually appealing templates that keep focus on the property or your speaking segments.
Consider setting up folders (e.g., “Open House Videos,” “Neighborhood Spotlights”) to keep your files organized.
2. Record Media
You can record your screen (for instance, if you want to show a map overview of a neighborhood) and your camera at the same time.
Use short clips of 10-15 seconds—makes it easier if you need to retake a scene or update property details later.
3. Upload & Assign Media
Once you’ve recorded, name the files so you can easily identify each clip. You can also pre-record and directly upload video files if you wish.
Assign the clips to different scenes in your video timeline—for instance, a scene for the kitchen tour, a scene for the living room, etc.
4. Select an AI Voice and Edit the Script
Fliki has over 2,000 AI voices in 80+ languages. So, if you want to narrate a Spanish-language tour or in Portuguese or any other major language, you can do that without spending hours recording audio.
In each scene’s voiceover layer, insert the relevant text. The AI voice will narrate it, and you can preview how it sounds.
💡 Pro Tip: You can use AI voice cloning in Fliki to clone your voice and create a personalised experience for your potential buyers.
5. Customize Other Layers
Avatar Layer: Great for personalized messages if you don't want to be on camera. You can upload a headshot as a custom talking avatar or choose a stock AI avatar.
Media Layer: Perfect to showcase property footage.
Text Layer: Overlay key property details or your contact info.
6. Add Background Music
A light, subtle track can set the mood and complement your voiceover. Adjust the volume to ensure it doesn’t overpower the narration.
7. Download Your Video
Click “Start Export” to receive your final MP4 file. Then share it on your website, YouTube, social media, email campaigns—wherever your audience hangs out!
💡 Pro Tip: If you’re an Airbnb host, you can leverage Fliki’s “URL workflow.” Simply input your Airbnb listing URL, and Fliki’s product to video feature can fetch content to help you assemble a video quickly. It’s a neat hack if you want to create a highlight reel of your space without starting from scratch.
Consistency Is Key
Creating one incredible real estate video is awesome, but turning video into a routine practice is what truly builds momentum. If you’re an agent, you might aim to post a new video every week or every month. Showcasing a “Home of the Week” or “Market Update of the Month” keeps your name floating around potential buyers’ and sellers’ feeds.
Don’t worry if your first attempts feel clumsy. As with anything, practice leads to comfort. Over time, you’ll refine your on-camera presence and editing speed, building a recognizable brand in the process.
Where to Share Your Videos
YouTube Channel: Think of it like a library of your expertise—home tours, Q&A sessions, local market trends.
Social Media: TikTok, Instagram Reels, Facebook—any platform that supports short video content can be a goldmine for leads.
Your Website or Vlog: Embed videos to showcase listings, client testimonials, or your personal intro.
Email Campaigns: Send your video updates directly to your mailing list. A quick, upbeat property tour can be more engaging than a long-winded newsletter.
The Professional Edge: When to Invest in Production
If you’re marketing multimillion-dollar properties, you may want top-tier production. Sellers of high-end homes often expect a cinematic experience—wide-angle shots, drone footage, sophisticated editing, and perfect lighting. In those situations, hiring a professional videographer can elevate your brand. As real estate veteran Joe Siciliano suggests, this investment pays off in how clients perceive your professionalism and dedication to presenting their property in the best light.
However, keep in mind that professional-grade doesn’t mean it has to be impersonal or stuffy. A pro camera team can help you maintain that authentic, warm presence while ensuring the quality is top-notch.
Going Beyond the Listing: Relationship-Building Videos
Never forget that real estate is, at heart, a relationship business. Apart from the “main event” listing videos, shorter personal messages—like a simple “thank you for attending my open house” or “happy one-year homeowner anniversary” video—can cement loyal client relationships. These small touches matter more than you might realize, especially when clients recall the personal care you showed them and recommend you to friends.
Wrapping Up
Video marketing in real estate is not about trying to be the next Hollywood director. It’s about forging deeper connections with your audience—whether that’s a potential buyer, seller, or someone scrolling through Airbnb looking for a cool place to stay. Start small with your smartphone or an easy tool like Fliki. Focus on being genuine, sharing insights, and building trust. Over time, you can refine your style, invest in better gear, or hire professionals for bigger projects.
Just remember: you don’t need to have it all figured out on day one. The key is to begin. Film your first video, share it with a few friends or clients, and adapt based on their feedback. If you do this consistently—and keep your heart in the game—you’ll quickly set yourself apart in a competitive market.
