SaaS explainer video maker

Sixty to ninety seconds for the homepage and top of funnel. Two to three minutes only when the viewer has already opted in, such as a gated video or a docs page. Completion rate falls steeply past ninety seconds for anyone still deciding whether they care.

An agency or studio is typically a four to five figure engagement over four to eight weeks. A freelancer is usually mid three to low four figures over one to three weeks. An AI tool is free to a monthly subscription, with each video taking under an hour. The comparison table above breaks down which route suits which video.

Yes, for at least part of it. Buyers want to know what using the product looks like, and one real screen is more persuasive than thirty seconds of abstract animation. Fliki composites screen recordings alongside generated visuals so you can do both in one video.

One problem, one mechanism, one outcome, one ask. Covering the whole feature set converts worse than covering the single job the product does best.

No. Paste your product page URL and Fliki drafts one from what is already written, then you edit it. You can also describe the product in a sentence, or paste a script you already have.

Yes. Record your screen in the browser or upload an existing clip as MP4, MOV or WebM, up to 500MB and ten minutes. Fliki treats it as library media and the scene breakdown places your footage first, generating or sourcing visuals only for the scenes your recording does not cover. See screen recorder.

An agency will produce a better single flagship video than any AI tool, and for a homepage film meant to last two years that is worth paying for. Where this is different is volume and speed: feature launches, onboarding videos and docs walkthroughs that need to exist now and will be re-cut when the product changes.

A screen recording shows what you did. An explainer explains why it matters, with a written structure, narration and captions, and it survives being watched by someone who has never seen your product.

A template gives you a look and leaves you the script, the voiceover and the editing. Fliki writes the script from your product page, narrates it, and builds the scenes.

No. One project translates into 80+ languages, narration and burned-in captions together, so a localised cut is a re-export rather than a rebuild.

Yes, and this is the main practical reason SaaS teams use a tool rather than an agency. The project stays editable, so a UI change means updating one scene rather than commissioning a new video.

Export MP4 and put it wherever your stack expects: the marketing site, a changelog post, a product update email, the in-app onboarding flow, or a help centre article. Social cuts come out of the same project in 9:16, 1:1 and 4:5.

There is a free forever plan with no credit card required, and it is genuinely useful for trying the flow: 720p exports, up to one minute per video, and a Fliki watermark. Generative AI video models sit on the paid plans. A sixty to ninety second explainer without a watermark needs a subscription.

It depends on the video. For one flagship film, a studio will beat any tool. For the steady stream of feature launches, onboarding videos and docs walkthroughs that a shipping product generates, you want something that drafts from your product page, composites your screen recordings, and stays editable when the UI changes.