Paste your product page URL. Fliki writes the script, builds the visuals and narrates it, with your own screen recordings composited in. About twenty minutes, not six weeks and five figures.
Free forever plan · No credit card · 2,000+ voices · 80+ languages
Built for product marketing teams
Not a replacement for the one flagship film. A way to ship the other fifteen videos a moving product needs. If you want the general-purpose version of this tool, with whiteboard and animated styles for non-SaaS explainers, that is our explainer video maker.
Paste the URL. You edit a draft instead of starting from a blank page.
Drop in a screen recording. Fliki puts it in the scene that needs it.
When the UI changes, update that scene. No new video to commission.
Narration and burned-in captions, translated from the same project.
16:9 for the site, 9:16 for social, 1:1 for ads. No rebuild each time.
Launches, onboarding, docs and sales follow-ups from one brand kit, produced in batches.
How it works
From a product page URL to a narrated, captioned explainer with your own interface footage in it.
Fliki reads the page and drafts a script. Or describe the product instead.
The type sets the script structure. Thirty, sixty or ninety seconds.
Record your screen or drop in a clip. Fliki puts it in the scenes that need it.
MP4 for the site, every ratio for social, 80+ languages for the rest.
Six SaaS explainer types
A shipping product generates a steady stream of video work, and the six jobs below want different lengths, different levels of polish and different homes. Knowing which one you are making is most of the decision.
For the homepage and the top of the funnel. A SaaS explainer video should cover one problem, one mechanism, one outcome and one ask. Covering the single job the product does best converts better than covering the whole feature set., one outcome, one ask. This is the video most teams mean when they say they need an explainer, and the one most worth getting right.
For the visitor who already understands the problem and wants to know what the product actually does. Shows the interface rather than describing it. Usually ninety seconds.
For a changelog post, a product update email and a LinkedIn post. Thirty to sixty seconds, one feature, shipped the same week as the feature. Volume matters more than polish here.
For inside the product. Gets a new user to their first success, and it is the video with the clearest measurable effect, since activation rate moves or it does not.
Before you make one
Most SaaS explainer videos fail the same way: they explain the product instead of the problem, and they run ninety seconds too long. The ones that work share a structure.
Not the category, the problem. "Managing three spreadsheets to track one pipeline" lands. "Modern revenue teams need modern tooling" does not. If a viewer does not recognise their own situation before the ten-second mark, the rest of the video is not watched.
A SaaS explainer that covers the whole feature set converts worse than one that covers a single job well. Pick the job the product is best at and the one a new visitor will care about first. Everything else belongs on the page, not in the video.
The single most-skipped element. Show the actual interface doing the actual thing, even for ten seconds. Abstract animation is easier to make and much less persuasive than one real screen. Buyers want to know what using it looks like.
"Cuts reporting from four hours to twenty minutes" outperforms "saves your team time" by a wide margin, and it gives the viewer something to repeat internally when they pitch it to their manager.
Start a trial, book a demo, or read the docs. One of them. A SaaS explainer that ends with three options gets acted on less than one that ends with one.
Sixty to ninety seconds for a top-of-funnel explainer. Two to three minutes only if the video sits behind an email gate or on a docs page where the viewer has already chosen to invest. Completion rate falls steeply past ninety seconds for anyone still deciding whether they care.
Budget
Four routes to the same ninety seconds, and the kind of video each one is actually worth paying for.
| Route | Typical cost | Typical timeline | Best for |
|---|---|---|---|
| Specialist agency or studio | CostFour to five figures | TimelineFour to eight weeks, multiple revision rounds | Best forA brand film or a flagship homepage video you will keep for two years |
| Freelancer or marketplace | CostMid three to low four figures | TimelineOne to three weeks | Best forA one-off where you have a script and clear direction |
| In-house design team | CostInternal cost, plus opportunity cost | TimelineDepends entirely on the queue | Best forCompanies that already have motion designers and capacity |
| AI tool, this one included | CostFree to a monthly subscription | TimelineUnder an hour per video | Best forFeature launches, onboarding, docs, and anything you will re-cut when the product changes |
The agency route is not a bad decision. For a homepage film that carries the brand for two years, a studio beats any AI tool, and that is worth paying for.
Most SaaS explainer work is not that. It is last week's feature, the flow you just changed, the docs walkthrough, the version sales asked for. Each has a shelf life of months because the product keeps moving, and paying agency rates for a video the next release invalidates is how video programmes quietly stop.
The useful split: agency for the one video that has to be excellent, an AI tool for the fifteen that have to exist.
SaaS explainer videos
Length, cost, and how this compares to the three alternatives you are probably weighing.
Paste your product page URL and have a narrated, captioned explainer to watch in about twenty minutes.
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