What is the Best Time to post on TikTok? A Detailed Guide


By Atul Yadav

Product, Design & Technology

Updated on Mar 28, 2024


As of 2024, TikTok has emerged as a juggernaut among social media platforms with over 1 billion active monthly users. With such a humongous number comes a great number of videos. It is a highly competitive environment. New users of the platform however, might find it a little difficult to make a mark. That’s one of the reasons why you need to know the best time to post on TikTok in 2024.

Every platform has its preferred posting time, and TikTok is no different. And if you’re someone new to the platform, then this blog is just for you. The following blog will take a closer look at the best time to post on TikTok and the reason why it is necessary. Read along to discover more!

What is the best time to post on TikTok

How does the TikTok algorithm work?

Before diving into the best time frame for TikTok engagement, we must first understand the way its algorithm works. The TikTok algorithm is more or less the same as any other social media platform’s. It recommends videos to users based on their preferences and the latest interactions with other videos on the platform.

The For You page on TikTok is the place where you see videos from your favorite creators and brands scattered across the globe. Based on people’s preferences, the For You page changes fro every individual. For example, a person who loves cars and aircraft will probably not find makeup tutorials on their For You page. Similarly a person interested in art and makeup might not find posts related to aircraft on their For You page.

TikTok develops this understanding through its algorithm. It also takes into account the following aspects of the content being posted:

  1. Engagement metrics: Metrics pertaining to impressions such as likes and shares are studied by the TikTok algorithm. TikTok also promotes content of creators that you like and engage with.

  2. User interactions: Interacting with the videos on TikTok brings forth the idea of commenting, liking, and sharing. Your comments, mentions, and shares matter to the TikTok algorithm, and it recognizes these attributes.

  3. Video information: Captions, hashtags, and other pieces of text give information on what the video is about. It contains ideas, stories, names, character introductions, etc.

  4. Regional information: Regional information also plays a big role in the kind of content you wish to see. The TikTok algorithm takes into account the country you’re in. Based on this information alone, the first thing it does is give you a feed that comprises videos made within that country or from creators of the same country. By all means, you can like and access content from other nations, but the initial feed will have instances of content from your region of choice.

Using all these pieces of information, TikTok creates a custom feed for you, and that’s how the TikTok algorithm works.

The best time to post on TikTok

There is no particular best time to post on TikTok, as there are a gazillion factors involved. However, a morning window between 10 am and 11 am can be lucrative. Your content on the platform will be accessed by people from different time zones, cultures, and most importantly, by people who have either different or same interests as you. And given the fact that TikTok only started back in 2016, there isn’t much data that points to a definitive time slot that works universally.

This section of the blog will focus on the best time slots that can be used to post videos on TikTok throughout the week. Take a look:

Best time to post on TikTok

The best time to post on TikTok on Monday

The best time to post a video on TikTok on Monday is at 6 am. That’s because users usually scroll through the platform in the morning before going to work. The second window of opportunity opens at 10 am, when users are at the workplace and taking their first break of the day. 10 pm in the evening is also considered a good time to post on TikTok as users are back in their homes by then.

The best time to post on TikTok on Tuesday

For Tuesdays, you can focus on posting your first video at 12 am and then somewhere around 3 am. That’s because users on Tuesdays browse through a lot of social media. You can utilize the 9 am window as well, right before going to work.

The best time to post on TikTok on Wednesday

Wednesdays do not fetch significant traffic to posts, but that doesn’t mean you cannot post anything at all. You can post videos on TikTok between 7 am and 8 am. Once again, the early morning window is for people commuting to work, followed by an evening window that opens at 9 pm.

The best time to post on TikTok on Thursday

The best time to post on TikTok on Thursday is at 9 am; that’s when people will be commuting to their workplaces. You’ll find peaks in interactions at 10 am, 2 pm, and 4 pm, respectively. However, utilizing 12 pm as a window would perhaps be the best choice.

The best time to post on TikTok on Friday

Since Fridays are the least productive days, you can utilize this trait using a morning and an afternoon window. Start by posting around 6 am in the morning, followed by 9 and 11 am. Let the users reach to work and browse through your content in the morning. Your second window of opportunity opens at 1 pm, right after or between the lunch break. You can drag this window till 5 pm as well.

The best time to post on TikTok on Saturday

Weekends, just like Wednesday, contribute the least to your reach on TikTok. The best time for you to post videos on TikTok on Saturdays is 8 am. You can also utilize other peaks such as 10 am, 2 pm, and 6 pm. That’s because users scroll through media late in the morning and then usually go outside for fun. The evening window at 6 pm and 9 pm is a good one as people usually get back home from their activities.

The best time to post on TikTok on Sunday

If you want to post videos on TikTok on a fine Sunday then consider posting it between 10 am and 1 pm. That’s because users will be free the entire day. You can also open a second window in the evening at 3 pm and post videos.

How to create easy videos for TikTok using AI?

TikTok recommends that you should create 1-4 videos per day to rank on the platform. You might find it doable in the initial days, but it can become a slag with the passage of time.

Having an AI video creator helps in such situations. All you need to do is enter your prompt and get the video you need. But there are way too many platforms out there these days, making it difficult to choose the right one for your needs.

Fliki, an AI text-to-video platform, can save you valuable time and effort. With Fliki, you can create videos for platforms like TikTok, YouTube, Instagram, Facebook, and many more.

You can give voiceovers to your videos, play around with avatars, subtitles, picture overlays, and much more.

To experience simple AI video generation, all you have to do is follow these steps:

  1. Sign up on Fliki.

  2. Once in, create a new file from the files window.

  3. Choose from a list of inputs like Script, Idea, PPT, Tweet, and Product.

  4. Enter the Fliki editor and create your video.

Choose the best piece of media that reflects your style from a library of over 6 million media files. You can even create videos through readily available templates for your brand.

Want to know more? Explore more features right here!

The best day of the week to post on TikTok

Just like every other social media platform out there, TikTok has its best days and not-so-best days in a week. In this section of the blog, we’ll talk about the best days of the week on which you can post videos on TikTok hassle-free:

The best days to post videos on TikTok

So far, Monday, Tuesday, Thursday, and Friday have been considered as the best days to post videos on the platform. That’s because these days bring fresh minds to the platform. For example, Mondays are good because it is the start of the week and perhaps users need a few breaks to function properly.

Tuesdays are the best as people are settling in for the week and making changes to the routine. Creators also get a general gist of what they need to do throughout the week. This new energy and a fresh perspective on things drive them to come up with more creative ideas.

Thursdays are perhaps the second best when it comes to TikTok engagement, followed by Fridays. There’s no concrete evidence that proves why TikTok has significant traffic on the aforementioned days. However, it can be said that these weekdays provide users with entertainment for brief pockets of relief between work.

The least favorable days to post videos on TikTok

Wednesdays, coupled with Saturdays, make up the least favorable contributors to TikTok growth. You can still post videos on these days but you’ll likely encounter less traffic than other days. Once again, there’s no concrete evidence that suggests why it happens.

The best time to post on TikTok for different countries

TikTok has a global appeal and user base. We can see this through its usage in different countries. Before diving into the best time to post on TikTok for different countries, let’s take a look at the countries that use the platform the most:

TikTok users by country

source: Oberlo

  1. As of 2024, the United States of America is the biggest user of TikTok, with approximately 148 million users.

  2. Indonesia comes right behind the USA, with 126.8 million users.

  3. Brazil, Mexico, and Vietnam form the remaining three positions with 98.6, 74.2, and 67.7 million users respectively.

  4. Russia, Pakistan, Philippines, Thailand, and Turkey form the latter half of the top 10 users list with 58.6, 54.4, 49.1, 44.4, and 37.7 million users.

Age-based demographics should also be taken into account while posting videos on TikTok. Take a look at this data:

TikTok users by age

source: Oberlo

  1. 18-24 year olds form the biggest pool of TikTok video consumers and contributors. They’re 36.7% of the total contributors on the platform.

  2. 25-34 year olds follow the younger demographic with a 32.6% share in the total demographic.

  3. 35-44 year olds form the third biggest consumers, followed by 45-54 and 55+ year olds

The best time to post on TikTok in the USA

The best time to post videos on TikTok in the USA is between 12 pm and 4 pm on Mondays and between early mornings and late evenings throughout the week.

The best time to post on TikTok in Indonesia

6 am to 10 pm on Mondays is perhaps the best time slot for users in Indonesia. The remaining week follows an early morning approach.

The best time to post on TikTok in Brazil

The best time to post videos on TikTok in Brazil ranges between 12 pm and 5 pm. After-work hours are highly preferable.

The best time to post on TikTok in Mexico

1 pm to 7 pm happens to be the best window for posting videos on TikTok. Particular emphasis should be placed on Tuesdays, though.

The best time to post on TikTok in Vietnam

The morning window, between 6 am and 8 am, works just fine. However, it is a little different on Tuesdays and Thursdays, with 10 am-11 am being the preferable window.

Why does posting time on TikTok matter so much?

Now that you know what the best time to post on TikTok is, let’s take a closer look at why it is so:

1. It increases brand visibility

One of the biggest reasons why you should take care of the best time to post on TikTok is that it increases your brand visibility. And not just brands but general users can leverage the time slots to gain views.

2. It increases the ROI on your social media efforts

Another crucial benefit of using the correct time slots to post on TikTok is its ability to generate ROI on your video creation efforts. A well-crafted video, if posted at the right time, can do wonders and help you fetch revenue numbers that far exceed your initial cost. To know more about how to make money through TikTok, click here!

3. It helps increase the engagement rate

Posting good quality videos at the right time helps increase the engagement rate for your brand. A fashion and beauty brand can gain a fair bit of engagement by posting videos at 3 pm and 6 pm on Thursdays and Fridays. Similarly, brands from other industries can gain a massive following by simply adhering to a timetable.

Tips to maximize TikTok engagement

Simply knowing the best time to post on TikTok isn’t enough; what you need is a solid strategy that compliments your posting timetable. Here’s a list of tips that’ll come in handy for your TikTok journey. Take a look:

Find where your audience hails from

One of the simplest yet most crucial ways to maximize TikTok engagement is to find out where a significant portion of your audience hails from. Since TikTok is a global platform, there’s a high chance that your content will be well-liked by a diverse audience. The problem, however, is catering to everyone at the same time.

You can find out about your audience through metrics. All you have to do is follow these simple steps:

Use TikTok analytics to your advantage
  1. Tap on the Profile icon at the bottom right side of the screen.

  2. Then, tap on the hamburger (three horizontal lines) to access the menu.

  3. Once accessed, tap Creator tools, followed by Analytics.

  4. On the Analytics window, tap Followers. Here, you’ll get to know all the details of your followers such as their region, gender distribution, etc.

Once you’re equipped with the necessary data, you can streamline which cohorts can be catered to. Take a look at the age, gender, and region that supports your content the most. You can even find out the hourly and daily distribution of your audience on the platform. The more data you have on your audience, the better it’ll be to streamline content creation.

Focus on quality over quantity

While TikTok does recommend that you post 1-4 videos a day, it doesn’t mean that you compromise the quality of your videos. Think through your third video of the day just like you did for the first one. Build a steady user base through high-quality videos that deliver value and are enjoyable to watch.

The more you invest in your videos, the better. You can even invest the money you make from TikTok back into its production. Remember, your audience loves you for the creativity you bring to the table.

Use content pieces the right way

Make sure that your videos contain content pieces that are well-written and SEO-optimized. Comment on other creators’ videos and give your valuable feedback. Audiences love to see influencers being honest about the way they feel or think about other creators and their videos/products, etc.

Interact with your audience on a frequent basis. Once you’re a big creator with followers ranging in hundreds of thousands, you might come across a gazillion comments. It might seem unreasonable to reply to all of them, but you can certainly reply to the initial few. Like their comments, make them feel special. Keep your video descriptions short and to the point.

To sum it up

We hope that you’ve read and understood our comprehensive blog on the best time to post on TikTok. The platform is known worldwide for its simplicity and beginner-friendly interface. Whether you’re a new user or an experienced content creator, adhering to carefully planned posting times can be a great way to build an audience. One subtle benefit of this approach is its ability to instill a sense of discipline in your psyche. It’ll enable you to create stories that matter, hence driving value to the forefront.


According to marketers around the globe, the best time to post on TikTok is 10 to 11.50 am, 2.30 to 4 pm, and 6:30 to 9:30 pm, somewhere between Tuesdays and Thursdays.

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